SEO
When Customers Search For You
Use The Best Local SEO Services in
2024
Local SEO services can ensure that your customers find you locally and that you’re always top of mind when customers are in your neighborhood. Without local SEO services, your business could miss out on some of your most qualified traffic and, in turn, on sales. If you’d like to speak with me, schedule a digital consultation.
Make It Easy For
Customers To Find You
Show up on search engines with terms your customers look for.
For most customers, their first interaction with you won’t be a call or an email—it’ll be a Google or Bing/Yahoo search. MY technology and our search engine ranking/optimization (SEO) team help you understand how people are drawn to your business and what you can do to turn them into valued customers. I get it — sometimes you want to speak straight to the source. To speak with a local Digital Marketing Specialist about our marketing services, feel free to give us a call:
Local SEO
I offer fully managed local SEO services and can handle everything needed to get your business ranking for the local keywords that matter to you. I ‘ll provide your business with a custom SEO strategy, expert campaign implementation, and regular reporting.
Get Found In The Right Search Moments
How do you become relevant to the audiences for whom you’re incredibly relevant? Through optimized search engine rankings. My services ensure that you show up exactly when needed.
Track What Matters in local SEO
There’s a lot of search engine data out there. But only the most helpful metrics will work wonders for your business. With me, you get easy-to-understand reports that measure and explain what matters most: organic traffic, keyword ranking, engagement, and more.
Don't be intimidated by SEO
SEO is one of those things that can feel intimidating. That is where I come in. Chat with me today to hear more about all of your options.
Be In More Places
At Once
Gone are the days of selling your product or services door-to-door or asking for referrals.
When customers are looking for businesses like yours, they look online first. I help you build and maintain a website so you can reach more people at once—without the legwork.
4 effective strategies your SEO company will employ
To generate the best results for your campaign, your SEO agency will conduct keyword research. When users conduct a search online, they enter a keyword to generate relevant search results.
Keyword selection is important because it helps your business connect with the right leads. Your SEO experts will use keywords that your target audience is using, so they can easily find your business online. There are numerous keyword research tools your SEO agency will use to help you find the right keywords.
As they conduct keyword research, they’ll put a lot of focus on long-tail keywords. These are keywords that contain three or more words and can also be phrases. These are better options as opposed to short-tail keywords, which only contain one or two words.
Long-tail keywords are a better option for your Grand Rapids business because they generate more qualified traffic. Your audience is already using long-tail keywords to generate relevant results; short tail keywords are too generic and generate unwanted results.
Your audience uses long-tail keywords to generate the best results for their search query. These keywords indicate search intent and tell you exactly what an audience wants. Long-tail keywords help you connect with people that are looking specifically for your business.
An example of a long-tail keyword is “florists near Grand Rapids, MI.” This is a specific long-tail keyword that indicates exactly what a user wants to find. A short-tail keyword, like “florists,” is very generic and doesn’t indicate what a user seeks.
Local Knowledge
Similarly, if an SEO company does keyword research based on local place names, it probably won’t mean anything to them. Say you’re based in Grand Rapids, Michigan. This company might do research related to your business and then suggest you start using keywords like “Ann Arbor” or “Kalamazoo”, despite the former being more than 130 miles away!
This isn’t a strict rule, of course, because anyone can load up Google Maps and take a look at distances and local towns. But finding SEO services means you choose a company with knowledge of the local area, which translates to more effective keyword usage.
Once your SEO agency has your keywords selected, they’ll integrate them into your existing site pages. When Google bots crawl your pages, they look for keywords to understand the context of the pages. I will strategically place your target keywords to help Google understand your pages, so they can rank them appropriately.
There are numerous places your agency will integrate keywords on your pages. For example, they’ll include them in the headings, meta descriptions, titles, or body text of pages.
Keyword integration will help your page rank in more relevant search terms.
Clearer Picture of Your Audience
To an extent, customer problems within an industry won’t change massively across the US. Someone searching for a dentist in Texas will likely have the same needs as someone in Michigan.
But certain things can change, like specific customer tastes and geographically-based issues. For example, someone searching for a plumber in Michigan might be having problems with frozen pipes, which someone in the south probably won’t.
Choosing SEO services in Michigan means hiring a team with experience in local tastes and understandings. This translates to more targeted SEO based on first-hand knowledge of your audience’s wants.
Keywords are nothing without content to target them, which is why I will also help you create content that targets your most qualified keywords. Content ranges from blogs and informative articles to videos and infographics — regardless of what you’re interested in, your SEO agency will be able to help you create it.
I offer tons of content creation options, including blog design, video creation, custom infographic creation, and custom copywriting for your website!
As I mentioned before, SEO is not a set-it-and-forget-it strategy. It requires a lot of TLC to garner the results that most companies desire. When you work with an SEO expert in Detroit, you can rest assured that they will continuously monitor the results of your campaign to ensure that it’s driving amazing results for your business.
They’ll use tools like Google Analytics to dig into key pages on your website and gain insight into user behavior. This information will allow them to make tweaks to your campaign to ensure that you’re getting the most for your marketing budget.
Did you know that I’m a Google Premiere Partner? It’s true!
Clients Growth Studies To Guide Your Business
I have included growth studies to show how other businesses have used my technology and marketing to grow.
Fredericksburg, VA
WEBSITE & GRAPHICS DESIGN
- 334% Traffic Increase
- 34 New Keywords
- Saved Client $516
Services Provided
OVERVIEW
MetroNova Creative needed a marketing partner that could provide support in website, graphics design, and light SEO. After a meeting with them, we came up with a plan. I redesigned the homepage with SEO in mind and created a beautiful layout, including custom graphics to set the page apart from its competition.
THE OUTCOME
With my technology and marketing expertise, MetroNova Creative had a significant increase in traffic to their website. Rising traffic by 334% from the month prior! Within the project, their keywords skyrocketed by 6.86%, increasing 34 new keywords. This new traffic was purely organic. The cost of running ads to gain this much traffic would have been $516! That’s savings for our client. Overall, MetroNova was delighted, and I was happy to help!
Why is SEO important?
The benefits of local SEO are:
If you’re new to SEO, you might ask the question, “why is local SEO important?”. A few reasons illustrate the importance of SEO services for local businesses, and I’ll discuss them below.
With my long list of services, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Not to mention that 72% of consumers who performed a local search on a search engine visited a store within five miles. This gives even more reason to optimize your website with local SEO because it shows that consumers genuinely make decisions based on location and how close they are to a business that offers what they’re looking for.
If you want to be the business that shows up in your target audiences’ search results, utilizing local SEO is the best way.
Here are some other benefits of adopting local SEO services and some reasons that outline why local SEO is important:
1. It’s easy to track
As I mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.
With platforms like Google Analytics or other website analytics platforms, you’ll be able to see in real-time how your local SEO performs, which will allow you to directly tweak things that aren’t benefiting your campaign.
The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.
2. GMB results look great
First and foremost, as a local business, real estate in search results is crucial. When you opt for local SEO, you’ll have the opportunity to win a position in the local SEO 3-pack — earning you additional SERP real estate besides your organic ranking.
Not to mention, map packs appear at the top of search results, so customers will see your business first.
3. It increases website traffic
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.
By making it so easy for users to find you online, you can expect increased website traffic.
4. It increases foot-traffic to your physical location
Local SEO solutions will also bring more foot traffic to your location.
Many people will search for a “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.
5. It helps you beat the competition
Many of your competitors may not claim their business in Google Business Profile, which means they won’t earn a spot in the map pack.
That said, it’s as simple as claiming your GMB profile if you want to get ahead of the competition.
Custom local SEO services
I know that every business is unique and different, meaning every business has different goals, a different audience, and a different budget.
I’m totally fine with that, and in fact, I wanted to find a way to make it easier for every business to get what they need from a local SEO campaign. That’s why I allow you to customize your local SEO plan based on your goals and the number of business locations.
Our services are based on the number of locations you’re looking to optimize.
Besides a few areas, all local SEO packages include the same services. Let’s talk more in-depth about what you can expect to get with our local SEO services.
Local keyword research
Keyword research is one of the most important parts of any SEO campaign. Without it, you won’t know what keywords are important to your industry, what terms your target audience is searching for, and what keywords your competition is already targeting.
One of the most essential things when implementing a local SEO campaign is to target local keywords. Targeting local keywords means including your town, city, or state’s name on the front end of one of your services so that you can rank for location keywords in your geographic area.
For example, “Grand Rapids sporting goods company,” “Grandville craft store,” or “Ludington tackle shop.”
All of these examples include a keyword that shows the location of your business, which will help you rank highly for that specific keyword.
My services include local keyword research with every package.
Google Business Profile (formerly known as Google My Business) is the ultimate tool for local SEO. It’ll be more difficult for your business to show up on search engine results pages as a local result without a profile.
When you have a GMB profile, users searching a keyword associated with your business will find a lot of beneficial information about your business.
Since that information is so easily accessible with GMB listings, potential customers have a higher chance of visiting your storefront.
Some information that’s provided with a GMB listing in results pages include:
- Average Google rating based on reviews
- Button to website
- Button for directions
- Photos of the inside and outside of the location
- Physical address
- Hours of operation
- Website
- Phone number
- FAQs about the business
- Reviews from other review sites like Facebook, Yellow Pages, and Yelp
- Popular times of operation
- “People also search for”
- Reviews
If you have GMB profile, all of this information will appear in a neat and tidy little information card, which is super user-friendly for those looking to visit your business.
When I set up your GMB profile, I won’t just fill out the most important information.
I ’ll also add the photos and multimedia elements you provide.
I’ll also help you set up categories, your address, and more — making setup a breeze.
Local optimization on other local business websites
I believe that to be successful you should be as visible as possible online. That means that you’re not only showing up when potential customers search for your services with search engines but that you’re also visible on social media.
All of our packages include local optimization for the following:
- Bing local
- Apple Maps
- Yelp
- CitySearch
- Facebook (business page setup or review, Facebook check-ins with verification and setup of location)
Implementing local optimization on all of these platforms allows you to have the highest visibility possible online, and the best chance of winning more customers.
In reality, the more real estate you take up online, the better — and local SEO can help.
On-page SEO work for your current website
You already know about local SEO, but what is on-page SEO?
SEO as a strategy has many different moving parts. There is the overarching term “SEO,” or search engine optimization, on-page and off-page SEO, and local SEO.
On-page and off-page SEO are both subcategories of the main strategy that help your campaign reach its potential.
Just like local SEO has its own unique techniques, on-page SEO does as well. Here are a few on-page SEO tactics that help your local business rank higher in search results:
Keyword optimization
As I mentioned before, keyword research is extremely important to any business. It helps you rank for terms that mean the most to your company, which helps you get more customers into your store. The process of on-page SEO ensures that you have a lot of important, relevant keywords on your site pages.
Beneficial, informative content
As you may have heard, content is king — and it’s very true. Without content, your website pages won’t be able to rank because there’s nothing to rank. The creation and implementation of beneficial, informative content give Google something to serve on results pages, and you’ll rank highly if you follow SEO best practices.
Interesting page titles that include your target keyword
When you rank in results pages, one of the first things users will see is the title tag you’ve created for your page. If your title tag doesn’t include your keyword, is boring, and doesn’t capture the attention of users, it’s unlikely that you’ll get clicks to your website.
Including alt tags on all of your photos
Google is smart, but not smart enough to see your images and determine what they are. That’s where alt tags come in. Alt tags are short descriptions of your images that Google can read, and they rely on them to tell them what the photo is and determine if it’s a relevant addition to the page. Without alt tags, photos on your page are essentially blank to Google.
Regular content updates
If you want Google to consistently have new pages to rank, always updating your content is one of the best ways to stay at the top of search results. Google loves fresh content, so content strategies like including a blog on your website are extremely beneficial.
Address added to current website pages
If you want site visitors to have the easiest time possible finding your physical location (which you should), adding your address to current website pages is necessary.
Not familiar with HTML? Don’t worry! Adding your address to your website is part of any of my local SEO packages.
Titles and meta descriptions (for 5 keywords)
If you’re concerned about creating a catchy title tag and meta description, don’t worry! Every package comes with a title and meta creation, which will help increase clicks to your website. To find out more about how we help give us a jingle.
Easier Consultation
One advantage that’s easy to overlook is the convenience of hiring a local team. While you might do your meetings online, having your SEO experts in the same city (or at least the same state) minimizes the risk of downtime due to time zones.
Plus, if you decide you want to meet in person to discuss your business needs, it’s much easier if you go with SEO services in Michigan.
Cost-Efficiency
Hiring SEO experts can always be a bit of a gamble because optimization changes take a few months to give results. This can mean paying a team of consultants without knowing whether their changes will work.
The benefit of choosing SEO services in Michigan (as a local) is that their optimization strategy is far more likely to work. This is due to the reasons given above, such as knowledge of local trends and terms. Knowing the area and its people pretty much always means better results.